Mark Zuckerberg has an estimated net worth of $42.7B in 2016. Do you know how he made that much!?

Facebook’s advertising platform.

Facebook has one of the best advertising platforms in the world (it happens to be one of the most cost efficient advertising platforms as well)! We’re going to tell you why.

There are currently more than 1.4B users on Facebook (source:www.facebook.com), so there’s a very good chance that your real estate company’s target market is hanging out there.

Why we love Facebook Ads

When people use Facebook they voluntarily divulge tons of personal information about themselves. Everything a user likes, searches for, and clicks on is saved by Facebook, who then uses this information to group the user preferences into specific categories called ‘Interests’.

When you advertise on Facebook you have access to all this information. You can filter your audience by location, language, age, gender, and last but not least Interests.

This is a marketer’s paradise!

Your company now has a clear road map on how to target the exact demographics that interest your target audience. If you implement this with a targeted SEO campaign, you'll be unstoppable. You no longer have to use traditional marketing techniques, like newspapers and magazines, where you’re hoping the right audience sees your company. You can now get your real estate business undivided attention by people who are genuinely interested in your company’s services.

How to make an Effective Facebook Ad

The first step is to an effective Facebook advertising campaign is a Facebook Business Page. This will give your business a presence on Facebook and allow you to connect with customers.

A Facebook Business Page is great for increasing your online presence but it can also be used as a great way to interact with customers, receive reviews, and publish your company’s contact information. Once you’ve created your Facebook Business Page we suggest running it through this simple tool to see how effective it is: http://www.likealyzer.com/

Once you’ve set up an effective Facebook Business Page you’re ready to create Facebook ads. There are a lot of variables that go in to an effective Facebook Advertising campaign and we’ll be covering many of them in future blog posts, but here are some key tips you should keep in mind while creating your Facebook Ad:

2. Advertising on Facebook is personal. People are on Facebook to connect with Family and Friends, not to buy a product or a service. So make sure your ads are personal! Using a picture of you or a lifestyle picture often works best as well as informal text.

3. The goal of your Facebook Ad is not to sell your services. Your only goal should be to capture your audience’s email address through a squeeze page. This will allow you to turn your target audience into traffic you own, which will eventually convert into paying customers for your real estate business.

4. Constantly split test your advertising campaigns. You shouldn’t be investing your entire marketing budget on your first Facebook campaign. Running an effective Facebook Ads campaign requires constant adjustments to your images, text, and audience to discover exactly what combination provides the highest conversion rate.

Wrapping it all up

We’re not saying you should get away from all traditional forms of marketing. It’s just that you should definitely be including Facebook Ads in your marketing efforts. You can start advertising on Facebook for as little as $1 per day. So cut out that extra cup of coffee and get your business building an online presence. Once you have them clicking on your facebook ads, you should be leading them to your squeeze page (check out: how to set that up an effective squeeze page).