A Proven Process
for Formalized
Growth
We have refined our approach over 10 years and 300+ engagements. Every step is designed to get you from where you are to where you want to be, with full visibility along the way.
LeadershipThe Process
Phase 1
Discovery & Audit
Week 1-2
We start with a comprehensive audit of your current marketing, your competitive landscape, your market, and your growth goals. We analyze your website performance, SEO footprint, ad accounts (if any), reputation profile, and lead flow. This is not a sales pitch disguised as an audit. It is a genuine diagnostic that gives you clarity whether you hire us or not.
Deliverable:
Custom Growth Analysis Report with specific findings and recommendations.
Phase 3
Onboarding & Setup
Week 3-5
Once you approve the strategy, our team gets to work. We set up tracking, build campaigns, develop creative assets, configure your website, and integrate with your PM software. You will have a dedicated account manager and a clear onboarding checklist so nothing falls through the cracks.
Deliverable:
Onboarding complete with all channels live and tracking confirmed.
Phase 5
Quarterly Business Reviews
Every quarter, we sit down with you to review results, discuss strategy, and plan for the next quarter. This is where we assess what is working, what needs to change, and where the biggest opportunities are for the next 90 days.
Deliverable:
QBR presentation with performance analysis, strategic recommendations, and updated projections.
Phase 2
Strategy & Proposal
Week 2-3
Based on the audit findings, we build a custom growth strategy. This includes channel recommendations, budget allocation, timeline, projected results, and pricing. We walk you through the strategy in detail and answer every question before you commit.
Deliverable:
Detailed Growth Strategy Document with channel plan, timeline, and projections.
Phase 4
Launch & Optimize
Ongoing
Campaigns go live and we enter the optimization cycle. We monitor performance daily, make data-driven adjustments weekly, and report to you monthly. Our team is constantly testing, refining, and improving every aspect of your marketing.
Deliverable:
Monthly performance reports tied to leads, cost per lead, and doors.
What Makes Our
Process Different
PM-Specific Benchmarks
We do not compare your performance to generic industry averages. We compare you to other property management companies in similar markets. Our benchmarks come from 300+ PM engagements.
Doors, Not Clicks
Every metric we report ladders up to doors added. We track from impression to lead to consultation to signed management agreement.
Operational Integration
We don't just run ads. We integrate with your PM software (AppFolio, Buildium, RentManager, etc.) so lead flow is seamless from marketing to operations.
No Long-Term Contracts
We earn your business every month. Our retention rate is 93%+ because we deliver, not because you are locked in.
Ready to Add More Doors?
Get a free growth plan built on data from 500+ property management companies. No contracts. No obligations. Just a clear path to growth.
Ready to Add More Doors?
Get a free growth plan built on data from 500+ property management companies. No contracts. No obligations. Just a clear path to growth.