Property Management Marketing That Adds Doors. Predictably.
Upkeep Media is the growth engine behind 500+ property management companies across North America. We combine PM-specific SEO, paid media, and conversion-optimized websites to deliver one thing: more signed management agreements.
"We've added about 300 doors since hiring Upkeep Media."
Mike Connolly, Eastbay Property ManagementTrusted by the Top Brands in the Industry
From 50-door startups to 5,000+ door enterprises
Your Marketing is Broken. Here is How We Know.
You are competing against national operators with eight-figure budgets, franchise groups with built-in referral networks, and dozens of local competitors who are all chasing the same property owners. Meanwhile, your marketing agency cannot tell the difference between an owner lead and a tenant lead. Sound familiar?
Success Metrics
Setting the Standard in Property Management Marketing
300+
Clients
10+
Years in Business
50+
Employees
97%
Client Retention Rate
125+
Google Reviews
Our Approach
A Growth System Built by People Who Actually Understand Property Management
Upkeep Media is not a generalist agency that happens to take on PM clients. We have spent over a decade building the strategies, systems, and technology that property management companies need to grow predictably. Every campaign we run, every page we build, and every strategy we recommend is informed by data from 300+ PM engagements across North America.
PILLAR 1
We Only Do Property Management
Every keyword, every ad, every landing page is built from PM-specific data. We know which searches come from property owners (and which come from tenants looking to rent). We know the conversion rate benchmarks for your market size. We know what copy converts an owner into a signed agreement.
PILLAR 2
Full-Stack, Fully Coordinated
SEO, Google Ads, Facebook Ads, websites, reputation management, content marketing, AI automation, and strategic consulting. All under one roof. Your SEO strategy feeds your content plan. Your content ranks for the keywords your ads target. Your website converts the traffic every channel generates. One team. One strategy. One number for answers.
PILLAR 3
We Measure Doors, Not Clicks
Quarterly business reviews, transparent dashboards, and a clear line from marketing spend to signed management agreements. When we report to you, we show you how many owner leads came in, how many booked a consultation, and how many signed. Not impressions. Not CTR. Doors.
PILLAR 4
Technology That Gives You an Edge
AI-powered lead response, automated competitive monitoring, real-time performance dashboards, and the Upkeep Growth Engine (our proprietary platform, coming 2026). We are building the operating system for PM growth.
PILLAR 1
We Only Do Property Management
Every keyword, every ad, every landing page is built from PM-specific data. We know which searches come from property owners (and which come from tenants looking to rent). We know the conversion rate benchmarks for your market size. We know what copy converts an owner into a signed agreement.
Services Overview
Everything You Need to Add Doors Predictably
Twelve core services. One integrated growth strategy. All built for property management.
SEO
Dominate local search and AI results so property owners find you first.
GEO
Optimize your presence in AI-powered search results and generative engines.
Google Ads
Capture high-intent property owners the moment they search.
Google Map Ranking
Dominate the Google Map Pack in your local market.
Facebook Ads
Reach property owners in your target market with precision social ads.
Youtube Marketing
Position your company as the authority through strategic content.
Website Design
Your website is your 24/7 salesperson. We build it to convert.
Reputation Management
Property owners check reviews before signing. We manage your reputation.
Email Marketing
Nurture your pipeline and stay top-of-mind with targeted email campaigns.
Dedicated Account Manager
One point of contact. Full visibility. Always in your corner.
AI Automation
Speed up lead response to under 60 seconds with AI-powered workflows.
Consulting
Strategic growth consulting for PM companies that want expert guidance.
SEO
Dominate local search and AI results so property owners find you first.
GEO
Optimize your presence in AI-powered search results and generative engines.
Google Ads
Capture high-intent property owners the moment they search.
Google Map Ranking
Dominate the Google Map Pack in your local market.
Facebook Ads
Reach property owners in your target market with precision social ads.
Youtube Marketing
Position your company as the authority through strategic content.
Website Design
Your website is your 24/7 salesperson. We build it to convert.
Reputation Management
Property owners check reviews before signing. We manage your reputation.
Email Marketing
Nurture your pipeline and stay top-of-mind with targeted email campaigns.
Dedicated Account Manager
One point of contact. Full visibility. Always in your corner.
AI Automation
Speed up lead response to under 60 seconds with AI-powered workflows.
Consulting
Strategic growth consulting for PM companies that want expert guidance.
SEO
Dominate local search and AI results so property owners find you first.
GEO
Optimize your presence in AI-powered search results and generative engines.
Google Ads
Capture high-intent property owners the moment they search.
Google Map Ranking
Dominate the Google Map Pack in your local market.
Facebook Ads
Reach property owners in your target market with precision social ads.
Youtube Marketing
Position your company as the authority through strategic content.
Website Design
Your website is your 24/7 salesperson. We build it to convert.
Reputation Management
Property owners check reviews before signing. We manage your reputation.
Email Marketing
Nurture your pipeline and stay top-of-mind with targeted email campaigns.
Dedicated Account Manager
One point of contact. Full visibility. Always in your corner.
AI Automation
Speed up lead response to under 60 seconds with AI-powered workflows.
Consulting
Strategic growth consulting for PM companies that want expert guidance.
SEO
Dominate local search and AI results so property owners find you first.
GEO
Optimize your presence in AI-powered search results and generative engines.
Google Ads
Capture high-intent property owners the moment they search.
Google Map Ranking
Dominate the Google Map Pack in your local market.
Facebook Ads
Reach property owners in your target market with precision social ads.
Youtube Marketing
Position your company as the authority through strategic content.
Website Design
Your website is your 24/7 salesperson. We build it to convert.
Reputation Management
Property owners check reviews before signing. We manage your reputation.
Email Marketing
Nurture your pipeline and stay top-of-mind with targeted email campaigns.
Dedicated Account Manager
One point of contact. Full visibility. Always in your corner.
AI Automation
Speed up lead response to under 60 seconds with AI-powered workflows.
Consulting
Strategic growth consulting for PM companies that want expert guidance.
We serve single-family, multi-family, and vacation rental operators
Service Selector
How Can We Help You Grow?
Select the services you are interested in and we will build a custom growth plan for your PM company.
Results Snapshot
Results Measured in Revenue, Not Reports
We do not measure success in impressions or clicks. We measure it in doors added, revenue generated, and growth sustained. Here is what that looks like:
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
User Feedback
Do Not Take Our Word for It
Eight core services. One integrated growth strategy. All built for property management.
Selector
Growth Solutions for Every Property Type
Single Family
Owner acquisition for residential PM companies managing single-family homes, townhomes, and small portfolios.
Multi-Family/Apartment
Lease-up marketing, reputation management, and digital visibility for apartment communities.
Vacation Rental/STR
Owner acquisition and digital marketing for short-term rental and vacation property managers.
Single Family
Owner acquisition for residential PM companies managing single-family homes, townhomes, and small portfolios.
How It Works
Your Path to Predictable Growth
Free Growth Plan
We analyze your market, competition, online presence, and opportunities. You get a custom growth plan with specific recommendations, projected results, and pricing options. No pitch. Just clarity.
Custom Strategy
Based on the plan, we build your growth strategy with specific channels, timelines, KPIs, and milestones. You know exactly what we will do, when we will do it, and what results to expect.
Launch and Optimize
Our team executes while you focus on operations. Campaigns go live within 30 days. We optimize daily, report monthly, and review quarterly.
Scale and Expand
As results compound, we identify expansion opportunities: new markets, new channels, new verticals. Growth becomes predictable and compounding.
How It Works
Your Path to Predictable Growth
We analyze your market, competition, online presence, and opportunities. You get a custom growth plan with specific recommendations, projected results, and pricing options. No pitch. Just clarity.
Based on the plan, we build your growth strategy with specific channels, timelines, KPIs, and milestones. You know exactly what we will do, when we will do it, and what results to expect.
Our team executes while you focus on operations. Campaigns go live within 30 days. We optimize daily, report monthly, and review quarterly.
As results compound, we identify expansion opportunities: new markets, new channels, new verticals. Growth becomes predictable and compounding.
Technology Platform
Powered by Purpose-Built Technology
We do not just run campaigns. We build the tools that make your growth measurable, automated, and scalable.
Technology Platform
Powered by Purpose-Built Technology
We do not just run campaigns. We build the tools that make your growth measurable, automated, and scalable.
Giveaway
The Property Management Growth Playbook
- ✓36 proven owner acquisition frameworks for any market size
- ✓SEO, paid, and referral channel breakdowns with benchmarks
- ✓Real data and results from 300+ PM operators
- ✓Templates, scripts, and tools you can use immediately
No spam, unsubscribe anytime
Giveaway
The Property Management Growth Playbook
- ✓36 proven owner acquisition frameworks for any market size
- ✓SEO, paid, and referral channel breakdowns with benchmarks
- ✓Real data and results from 300+ PM operators
- ✓Templates, scripts, and tools you can use immediately
No spam, unsubscribe anytime
Resources
Property Management Marketing Insights
Property Management Lead Generation Strategies To Grow Your Business
Sustainable property management growth starts with knowing your client lifetime value,
The Pros and Cons of Property Management Franchises
If you are the owner of a property management company, chances are you have thought about joining a franchise.
How to Retain Owners and Prevent Churn
As a property management company, you know that retaining customers is crucial to your success. So what is churn and why does it happen?
Resources
Property Management Marketing Insights
Ready to Add More Doors?
Get a free growth plan built on data from 300+ property management companies. No contracts. No obligations. Just a clear path to growth.
Ready to Add More Doors?
Get a free growth plan built on data from 300+ property management companies. No contracts. No obligations. Just a clear path to growth.