We Built This Company for One Industry. Yours.
Since 2015, Upkeep Media has been exclusively focused on helping property management companies grow. Not restaurants. Not dentists. Not roofers. Property management. That is all we do, and we are the best at it.
How We Got Here
Upkeep Media was founded in 2015 by Stephen Fox and Alex Hassoulas with a simple hypothesis: property management companies were dramatically underserved by the marketing industry.
Most agencies treated PM companies the same as any other local service business. Generic playbooks. Recycled strategies. Zero understanding of owner acquisition, door economics, or the unique dynamics of the PM industry.
Stephen and Alex set out to change that. Starting with a handful of PM clients, they built processes, tested channels, and developed a deep understanding of what actually drives growth in this industry. Not vanity metrics. Not impressions. Doors
In 2026, Upkeep brought on Andre Thivierge as CEO to accelerate the next phase. Andre brings 28+ years of experience scaling performance marketing operations, building technology platforms, and driving $100M+ in measurable revenue. His mandate: transform Upkeep from a marketing agency into a product-enabled growth engine for the property industry.
Founded
Stephen Fox & Alex Hassoulas launch Upkeep Media
First 50 clients
Playbook proven across diverse PM markets
100 clients
Expanded to US and Canadian markets
200 Clients
Technology platform development begins
300+ Clients
3,200+ owner leads generated annually
Andre Thivierge joins as CEO
Next phase: product-enabled growth engine
A Growth System Built by People Who Actually Understand Property Management
Upkeep Media is not a generalist agency that happens to take on PM clients. We have spent over a decade building the strategies, systems, and technology that property management companies need to grow predictably. Every campaign we run, every page we build, and every strategy we recommend is informed by data from 300+ PM engagements across North America.
Mission
To give property management companies the clarity, execution, and technology they need to scale quickly and profitably.
Vision (2029)
Upkeep Media becomes the growth engine for the property industry, combining elite digital marketing, operational systems, and our proprietary growth platform.
Our Values
Specialization Over Scale
Revenue Over Activity
Systems Over Heroes
Transparency Over Trust
Partnership Over Vendor
Specialization Over Scale
We will always be the most specialized in property management.
Revenue Over Activity
We celebrate doors added and revenue generated, not impressions served.
Systems Over Heroes
We build systems that deliver consistent performance regardless of who is executing.
Transparency Over Trust
Real-time dashboards, clear reporting, and honest conversations.
Partnership Over Vendor
We tell you what you need to hear, not what you want to hear.
Setting the Standard in Property Management Marketing
Ready to Add More Doors?
Get a free growth plan built on data from 300+ property management companies. No contracts. No obligations. Just a clear path to growth.
Ready to Add More Doors?
Get a free growth plan built on data from 300+ property management companies. No contracts. No obligations. Just a clear path to growth.