Scaling the Right Way: How Service Star Grew from 900 to 1,250 Doors with a Predictable Lead Pipeline
Service Star partnered with Upkeep Media and brought 350 new doors under management in 36 months.
Inbound Lead Growth
Monthly leads increased from 30 to 65
Portfolio Growth
From 900 to 1250 doors in 36 months
Search Visibility
Organic search became a primary driver of new business (more than 50% of leads)
THE CLIENT
The Client
Service Star Realty is a full-service residential property management company based in Scottsdale, AZ. They serve Phoenix AZ and surrounding markets.
Service Star was already established in the Phoenix market, managing approximately 900 doors. However continued growth required more than just momentum. It required a predictable and scalable acquisition system that could consistently deliver qualified owner leads. Upkeep Media partnered with Service Star to build a predictable organic lead generation system. The result was not just more leads, but better leads, supporting sustainable portfolio growth through consistent, high quality lead-flow.
SEO
Conversion
ConsultingThe Challenge
Service Star had already been doing SEO for 4 years when they made the decision to partner with Upkeep Media. They were not seeing the results they needed from their previous partner, and decided it was time to make a change. Like many established property management companies, they faced a critical challenge: lead flow was not fully predictable not all inbound opportunities were ideal fits scaling required careful alignment between marketing and operations To continue growing effectively, they needed a marketing partner who could build a system that prioritized consistency, quality, and long-term scalability.
The Result
350 New Doors Under Management in 36 Months
Service Star was already established in the Phoenix market, managing approximately 900 doors. However continued growth required more than just momentum. It required a predictable and scalable acquisition system that could consistently deliver qualified owner leads. Upkeep Media partnered with Service Star to build a predictable organic lead generation system. The result was not just more leads, but better leads, supporting sustainable portfolio growth through consistent, high quality lead-flow.
Organic lead growth · month over month
Google search results positions · primary keywords
Property management Phoenix AZ
Google search results · position 2
Property Managers Phoenix
Google search results · position 1
Scottsdale Property Management
Google search results · position 2
Property Management Surprise AZ
Google search results · position 3
USER FEEDBACK
Client's Word
“By solidifying our online footprint, our company gain[ed] more exposure and more online inquiries.”
Kayla Nelson
Service Star Realty
HOW IT WORKS
Your Path to Predictable Growth
Optimized core service pages for high-intent property management keywords
Expanded Service Star’s visibility across local Phoenix search results
Built educational content that positioned Service Star as a trusted expert
Continuously improved the website and SEO strategy over time
Turned stronger visibility into more leads, helping grow from 900 to 1,250 doors
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
Read More Case Studies
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google AdsSEOConsultingSGI Property Management
Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
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Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.