195 New Doors Under Management in 9 Months
In 9 Months, Real Property Group brought on 195 new doors.
SEO
60% increase in lead flow
Website
252.80% increase in organic traffic
Consulting
195 new properties added in 9 months
THE CLIENT
The Client
Real Property Group is a full-service residential property management company serving Columbia, Missouri.
Real Property Group wanted to grow its business but was not getting enough leads, and the website was providing a poor user experience and converting below its potential.
Website
SEO
ConsultingThe Challenge
The company offered both property management and real estate services, but its existing website was not converting rental owners effectively and needed to better support growth. Upkeep Media created a new website with lead magnets designed to entice rental owners to reach out, then launched an SEO campaign targeting buyer intent keywords like “Property Management Columbia, Mo” as well as investment-related keywords.
The Result
Substantially Increased Online Visibility in Only 9 months
In 9 months, the campaign increased lead flow by 60%, boosted organic traffic by 252.80%, and helped Real Property Group add 195 new properties.
Organic lead volume growth · month over month
Google search results positions · primary keywords
Property Management Columbia MO
Google search results · position #1
Columbia MO Property Management
Google search results · position #1
Missouri Real Estate Investors
Google search results · position 1
Real Estate Investors Columbia Missouri
Google search results · position 1
USER FEEDBACK
Client's Word
“The team at Upkeep has been tremendous is assisting our Real Estate company at dominating the online space. They're a group of talented and positive people who we really enjoy working with. They are solution oriented and have been consistently solving problems for us and enhancing our image. I would HIGHLY recommend them to anyone looking for these types of service.”
Tyler Nielsen
Real Property Group Owner
HOW IT WORKS
Your Path to Predictable Growth
Audited Real Property Group's website to uncover technical SEO issues, content gaps, and missed local search opportunities.
Rebuilt key property management pages, improved on-page SEO, and optimized location-specific content to increase visibility for high-intent searches.
Created educational landlord resources and supporting content to strengthen topical authority and capture searches throughout the buyer journey.
Scaled SEO efforts into surrounding markets, increasing keyword visibility and attracting qualified property owners and investors across Columbia, Missouri.
Achieved stronger rankings, consistent owner lead generation, and 195 new doors under management in just 9 months.
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
Read More Case Studies
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google AdsSEOConsultingSGI Property Management
Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.