Pillar Property Management Doubled New Owner Leads in 12 Months
Pillar Property Management partnered with Upkeep Media and Increase in New Owner Leads a 120%
SEO
235.29% (57 vs. 17) Increase in Page 1 Rankings
Website
123.48% (1,180 vs. 528) Increase in Organic Traffic
SEO
120% (25 to 30 vs. 10 to 15 per month) Increase in New Owner Leads
THE CLIENT
The Client
Pillar Property Management is a full-service residential property management company based in Winnipeg, MB.
"Pillar Property Management wanted to grow but was not generating enough leads to reach its targets. Their website had a poor user experience, they needed stronger visibility in search, and they also needed a better system for following up with new inquiries."
Google Ads
SEO
ConsultingThe Challenge
"Pillar Property Management wanted to increase lead volume and attract more qualified property management clients. At the start of the campaign, the website was not optimized for conversions, search visibility needed improvement, and the company did not yet have a strong enough lead nurturing process to fully capitalize on new opportunities.”
The Result
Doubled New Owner Leads in 12 Months
"The strategy increased Pillar’s visibility, improved the website’s ability to convert visitors, and helped the company generate more qualified owner leads. Over 12 months, Pillar saw major gains in page 1 rankings, organic traffic, and monthly lead volume, creating a stronger foundation for long-term growth."
Organic lead volume growth · month over month
Map pack positions · primary keywords
Property management Winnipeg NC
Local map pack · position 1
Property managers near me
Local map pack · position 2
Rental property management Winnipeg
Local map pack · position 1
Best property management company
Local map pack · position 3
USER FEEDBACK
Client's Word
"QUOTE NEEDED"
Kevin Hamm
Owner, Pillar Property Management
HOW IT WORKS
Your Path to Predictable Growth
Redesigned Pillar's website to build a stronger foundation for lead generation
Optimized service pages and content for buyer-intent, owner-focused keywords
Built local and industry-specific links to strengthen site authority
Launched Google Ads to capture high-intent searches in paid and organic results
Introduced a structured follow-up and lead nurturing system.
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
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McCaw Property Management
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Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
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Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.