152% Increase in Page 1 Rankings
Nelson Property Management partnered with Upkeep and increased its Page 1 Organic Rankings by 152%.
SEO
152% increase in page 1 rankings (58 vs. 23)
Website
Website revamp and technical SEO improvements
New Users
85.79% increase in new users from organic traffic (1477 vs. 795)
THE CLIENT
The Client
Nelson Property Management is a full-service residential property management company serving Macomb County, Michigan.
Nelson Property Management wanted to grow the business but was not getting enough leads and was missing keyword opportunities across many of the cities they service.
SEO
WebsiteThe Challenge
The company had already invested in SEO before working with Upkeep, but with growing competition in the property management industry, the website needed an upgrade and stronger targeted content to better capture rental property owners and investors. Upkeep Media revamped the website, improved technical SEO by enhancing site speed and user experience, and then expanded SEO through a focused content strategy. The campaign included building strategic pages optimized for key search terms so Google could index the site for more relevant keywords.
The Result
Increased Online Page 1 Rankings by 152%
The campaign increased page 1 rankings by 152% and grew new users from organic traffic by 85.79%, helping Nelson expand search visibility and position the business for long-term growth.
Organic lead volume growth · month over month
Google search results positions · primary keywords
Property Management Macomb County MI
Google search results · position #1
Property Management Oakland County MI
Google search results · position #1
Detroit MI Property Management Companies
Google search results · position 1
Sterling Heights Property Management
Google search results · position 1
Property Management Companies in Detroit
Google search results · position 1
USER FEEDBACK
Client's Word
“We have been with Upkeep since January 2021. It has been such a smooth transition coming from our previous SEO company to Upkeep. They flawlessly redeveloped our website and have been such a pleasure to work with. Making this change has been the best decision we have made as a company. Matt is friendly, very well educated on his job and always responsive to any issues or questions.”
Lyndsay Nelson
Nelson Property Management, Owner
HOW IT WORKS
Your Path to Predictable Growth
Audited Nelson Property Management's website to identify technical SEO issues, content gaps, and local search opportunities limiting organic growth
Improved core service and location pages with stronger on-page SEO, keyword targeting, and conversion-focused messaging to attract qualified property owners.
Published supporting content and strengthened the site's topical authority to increase visibility for landlord questions and property management searches throughout Metro Detroit.
Scaled search presence into additional service areas throughout Macomb and Oakland Counties, increasing qualified local traffic and owner lead opportunities.
Delivered stronger organic rankings, higher-quality owner leads, and long-term business growth through a scalable local SEO strategy.
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
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Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
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Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.