Grew by 93 doors in 14 Months: How Upkeep Media Helped McKenna & Vane Unlock Organic Growth
McKenna & Vane partnered with Upkeep Media and brought on 93 new doors in 14 months.
SEO
McKenna & Vane grew to 93 new doors under management in 14 months
Website
54.43 % increase in organic traffic
SEO
$151, 572 in real estate sales commissions via Upkeep Media leads
THE CLIENT
The Client
McKenna & Vane is a full-service residential property management company based in Maryland, MD.
"Upkeep Media helped McKenna & Vane Property Management strengthen its lead generation system and turn that growth into real business results. Through SEO, Google Ads, and stronger lead follow-up, the company grew from 162 to 255 doors, generated 334 high-intent leads, closed 144 transactions, and drove more than $151,000 in real estate commissions from Upkeep-generated opportunities."
Google Ads
SEO
ConsultingThe Challenge
"McKenna & Vane Property Management had a goal of scaling their business and increasing revenue from both property management and real estate sales. However, they needed a more effective way to generate quality leads and convert them into long-term clients. Limited Lead Flow & Growth Potential While they had an established presence in the market, they were not generating enough consistent, high-quality leads to achieve their ambitious growth goals.”
The Result
95 New Doors Under Management in 16 Months
"McKenna & Vane generated 334 high-intent leads through a combination of organic traffic and paid lead sources. Their door count increased by 57.4%, growing from 162 doors in October 2023 to 255 doors by January 2025. They closed 144 total transactions, including 62 property management transactions, and generated $151,572 in real estate sales commissions from Upkeep Media leads. The case study also reports a 54.43% increase in organic traffic. In 2024 alone, they added 127 new doors and produced an additional $40,000 in real estate sales commissions."
Organic lead volume growth · month over month
Map pack positions · primary keywords
Property management Maryland MD
Local map pack · position 1
Property managers near me
Local map pack · position 2
Rental property management Maryland
Local map pack · position 1
Best property management company
Local map pack · position 3
USER FEEDBACK
Client's Word
"Our results speak for themselves...a nearly 10-X return on investment"
"QUOTE NEEDED"
Michael McKenna
McKenna & Vane
HOW IT WORKS
Your Path to Predictable Growth
Strengthened BHB’s digital foundation to support lead generation
Optimized key pages to create a clearer path toward inquiry
Expanded visibility for high-intent property management searches
Focused on attracting better-fit owners, not just more traffic
Turned stronger search visibility into 10 to 15 quality leads per month
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
Read More Case Studies
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google AdsSEOConsultingSGI Property Management
Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.