143 New Doors Under Management in 16 months
In 16 Months, McCaw Property Management brought on 143 new doors.
Google Ads
200+ page 1 rankings
SEO
102% organic traffic increase
Consulting
143 New Doors Under Management in 16 months
THE CLIENT
The Client
McCaw Property Management is a full-service property management company serving Dallas-Fort Worth Metroplex.
McCaw Property Management had a website that was not bringing in as many leads as they had experienced in the past. Their website's traffic was on a steady decline and they wanted to improve it.
Google Ads
SEO
ConsultingThe Challenge
When McCaw Property Management came to Upkeep, they had a website that was not only providing a poor user experience, but also not bringing in as many leads as they had experienced in the past. Their website's traffic was on a steady decline and they wanted to improve it.
The Result
Substantially Increased Online Visibility in 16 months
In 16 months, McCaw Property Management went from invisible online to the #1 ranked PM company in the Fort Worth, TX market. They closed 143 new doors, saw a 102% increase in organic traffic, and have 200+ page 1 keyword rankings.
Organic lead volume growth · month over month
Map pack positions · primary keywords
Dallas Fort Worth Property Management
Local map pack · position 1
Denton County Property Management
Local map pack · position 1
Lewisville Property Management
Local map pack · position 1
McKinney Property Management
Local map pack · position 1
USER FEEDBACK
Client's Word
"Search no further! Upkeep Media is absolutely the best web developer. They provide expertise in many fields and they are definitely the pros. We are grateful for all the work they have accomplished for our company."
Jeff Wall
Chief Operating Officer – COO, McCaw Property Management
HOW IT WORKS
Your Path to Predictable Growth
Performed a comprehensive SEO, website, and competitor audit to uncover why McCaw Property Management wasn't attracting enough qualified property owner leads despite operating in a competitive market.
Developed a location-focused SEO campaign, optimized high-intent service pages, improved site architecture, and created content targeting property owners actively searching for management services.
Implemented the strategy, continuously monitored rankings, refined content, and optimized pages based on search performance and user behavior to generate consistent owner inquiries.
As search visibility improved, McCaw began generating significantly more qualified owner leads, creating a predictable pipeline of new management opportunities.
The sustained increase in qualified leads translated into business growth, helping McCaw add 143 new doors under management in just 16 months while strengthening their position as the leading property management company in their market.
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
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McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
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Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
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Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.