347 New Doors in 2025: How Upkeep Media Helped KRS Holdings Grow Through SEO
In 12 months, Upkeep Media helped KRS Holdings sign 347 new doors by leveraging SEO.
SEO
347 new doors added in 2025 from SEO
THE CLIENT
The Client
KRS Holdings is a full-service residential property management company based in Northern Virginia
KRS Holdings already had a strong foundation throughout Virginia. But with growth opportunities spread across several markets, the challenge was not simply having a website. It was establishing an online presence. They needed to get themselves in front of anyone and everyone searching for property management services. In 2025, Upkeep Media put their expertise to work for KRS Holdings, leveraging SEO and contributing to 347 new doors added from organic search. The strategy focused on strengthening KRS’s visibility in the markets they serve, improving their ability to capture high-intent owner demand, and building a growth engine that could support expansion across multiple locations.
The Challenge
KRS Holdings had an established presence and a broad range of services, but they did not have a marketing plan that would guarantee consistent lead flow from organic traffic. Like many growing property management companies, they faced a common challenge: a strong business foundation does not automatically translate into maximum online visibility. In a competitive environment, even well-positioned companies can miss growth opportunities if they are not showing up prominently when property owners are actively searching for property management services. Since KRS serves multiple regions, this also meant that the SEO opportunities were bigger, but more complex, than a single-market campaign. To unlock more growth from organic search, KRS needed a strategy that could: improve visibility across multiple target markets attract more high-intent property owners and investors turn existing web assets into a stronger lead generation system support large-scale portfolio growth with a channel they could continue building on.
The Result
347 New Doors in 12 Months
In 2025, KRS Holdings added 347 doors from SEO. That result points to more than just better rankings. It shows that organic search became a meaningful growth channel for the business, helping KRS translate its market presence, service breadth, and digital footprint into measurable portfolio expansion.
Organic lead volume growth · month over month
Google search results positions · primary keywords
property management companies Richmond VA
Google search results · position 1
property management Norfolk VA
Google search results · position 1
property management Chester VA
Google search results · position 1
property management Chesapeake VA
Google search results · position 2
USER FEEDBACK
Client's Word
⭐️⭐️⭐️⭐️⭐️
KRS Holdings
HOW IT WORKS
Your Path to Predictable Growth
Strengthened search visibility across KRS’s multiple Virginia service markets
Turned KRS’s existing site depth into a stronger lead generation asset
Focused SEO on high-intent owners actively searching for management help
Built a long-term organic growth channel that could scale across locations
Turned stronger visibility into growth, contributing to 347 new doors in 2025
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
Read More Case Studies
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google Ads
SEO
ConsultingSGI Property Management
Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.