35% Increase in Lead Flow in 6 Months
In 6 months, Keyrenter Richmond increased their lead flow by 35%.
SEO
35% Increase in Lead Flow [6 Months]
Website
50.04% Increase in Organic Traffic
THE CLIENT
The Client
Keyrenter Richmond is a full-service residential property management company based in Richmond, Virginia.
Keyrenter Richmond was looking to continue expanding their business and needed more leads in order to reach their growth goals.
Keywords
SEO
ConsultingThe Challenge
Keyrenter Richmond wanted to grow the business but needed stronger lead generation to support that growth. At the start of the campaign, they had good potential to benefit from SEO but needed more visibility and more inbound opportunities from their website. Upkeep Media created an SEO campaign focused on content creation and link building. The strategy included building out the website to be optimized for all the markets Keyrenter Richmond serves, creating topical relevance through market-specific content, developing service pages targeting buyer-intent keywords for the different property types they manage, building local backlinks to increase local relevancy, building industry-related backlinks to strengthen authority, and creating content geared toward landlords and real estate investors in Richmond.
The Result
35% Increase in Lead Flow in just 6 months
Over 6 months, Keyrenter Richmond increased page 1 rankings by 89%, improved lead flow by 35%, and grew organic traffic by 50.04%, giving the business stronger visibility and more inbound opportunities to support continued growth.
Property Managers Richmond
Google search results · position 1
Property Management Companies in Richmond VA
Google search results · position 1
Lakeside Property Management
Google search results - position 1
Property Management Lakeside Virginia
Google search results · position 1
HOW IT WORKS
Your Path to Predictable Growth
Audited Keyrenter Richmond's website to uncover technical SEO issues and opportunities limiting search visibility.
Optimized high-value service, location, and conversion pages to improve local search rankings and increase qualified traffic.
Created locally focused content targeting Richmond-area rental owners and investors to build topical authority.
Expanded search visibility by strengthening local SEO signals and growing rankings across Richmond and surrounding markets.
Drove sustained organic growth with stronger keyword rankings, increased qualified leads, and more property management opportunities.
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
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Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.