100 New Doors in 12 Months [During COVID]
In 12 months, Innovative Property Solutions added 100 new doors amid the COVID pandemic in Jacksonville, FL.
SEO
16 to 20 organic website leads per month
Keywords
1215% page 1 rankings increase (171 vs. 13)
Google Ads
79% cost-per-lead decrease and 37.50% cheaper per month than Google Ads cost
THE CLIENT
The Client
Innovative Property Solutions is a full-service residential property management company serving Jacksonville, Florida.
Innovative Property Solutions manages single-family homes across Jacksonville, Florida, and surrounding areas. The company was well positioned to benefit from an SEO Campaign because they had been present in the local market for many years but never focused on improving their website. Their website provided poor user experience and did not follow Technical SEO best practices.
Website
SEO
ConsultingThe Challenge
Innovative Property Solutions wanted to grow but was not getting enough leads, and the cost per conversion from Google Ads had risen over time to a level they considered ineffective. When the company came to Upkeep, they had been in the local market for years and were well positioned for SEO, but the website offered a poor user experience and did not follow technical SEO best practices. Upkeep Media worked with their existing web developer to improve website design for new owners and investors, fix technical SEO issues, and make the site easier to manage. Once the redesign and technical fixes were completed, Upkeep launched an SEO campaign focused on content creation, onsite SEO, and link building geared toward owners seeking management services and investors looking to buy rental properties.
The Result
100 Doors Under Management
Within 12 months, Innovative Property Solutions saw an increase in page 1 rankings by 1215%, grew their organic traffic by 885.59%, produced 16 to 20 organic website leads per month, and significantly reduced acquisition costs compared to Google Ads.
Organic lead volume growth · month over month
HOW IT WORKS
Your Path to Predictable Growth
Conducted a comprehensive SEO audit to identify technical issues, content gaps, and local search opportunities limiting owner lead generation.
Rebuilt key service and location pages to target high-converting property management keywords and improve search performance across their market.
Developed educational, investor-focused content that answered common owner questions and increased visibility for long-tail search terms.
Enhanced Google Business Profile visibility, built authoritative local citations, and earned quality backlinks to improve rankings and trust.
Delivered sustained rankings and qualified owner leads, helping Innovative Property Solutions add 100 new doors in just 12 months—despite the challenges of the COVID market.
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
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McCaw Property Management
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Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
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Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.