107 New Properties Under Management [14 Months]
East Bay Property Management had been achieving steady growth year after year but was looking to bring in more leads from their website. Prior to working with us, East Bay Property Management was not ranking in Google for most of the cities they service.
SEO
107 New Properties in 14 Months
THE CLIENT
The Client
Full-service residential property management services throughout east San Francisco.
East Bay Property Management had been growing steadily but wanted to bring in more leads from the website and was missing keyword opportunities in many of the cities it serves.
Google Ads
SEO
ConsultingThe Challenge
The business was well positioned for SEO growth but needed stronger search visibility, more local relevance, and more owner-focused content to capture qualified leads online.
The Result
107 new properties under management in 14 months
Upkeep Media launched an SEO campaign focused on content creation and link building. The work included building topical relevance for all service locations, creating service pages targeting buyer intent keywords for different property types, building local backlinks to increase local relevancy, building industry-related backlinks to increase authority, and creating content geared toward landlords and real estate investors. The campaign increased organic traffic by 236.53% and helped East Bay bring on 107 new properties under management in 14 months.
Organic lead volume growth · month over month
Map pack positions · primary keywords
fremont property management
Local map pack · position 1
property management fremont ca
Local map pack · position 1
property management fremont
Local map pack · position 1
property management near me
Local map pack · position 1
USER FEEDBACK
Client's Word
Lead volume bar chart — month-over-month organic lead growth from baseline to 107 (the 236.53% increase).
"I am a 4 year old Northern California property management company with 500 doors. I chose Upkeep Media in the middle of 2019 because Stephen had great reviews, references and was focused on SEO for property managers. We have seen an increase in our monthly leads thanks to Upkeep's focus on our website search rankings as well as social media. I appreciate the monthly meetings with Stephen where he summarizes the progress we have made from previous months. I see Upkeep as a long term partner as we make our push to 1000 doors by the end of year 7."
Mike Connolly
East Bay Property Management
HOW IT WORKS
Your Path to Predictable Growth
Audited Eastbay's website, local SEO presence, and competitive search landscape across the San Francisco East Bay market
Rebuilt the SEO strategy with market-specific service pages, content expansion, and technical optimization for long-term growth
Created localized content targeting high-intent owner keywords that captured demand across multiple East Bay cities
Improved conversion paths and lead generation to increase owner inquiries and support sustained portfolio growth
Ranked in the top 3 for primary property management keywords, helping generate 300 new doors and double owner leads YoY
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
Read More Case Studies
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google AdsSEOConsultingSGI Property Management
Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
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Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.