Dawson Property Management Has Gone from Overlooked to Overbooked
In 6 months, Dawson went from 7 Google reviews to the highest-rated PM company in Charlotte, NC.
SEO case study
organic traffic increase %, keyword rankings, leads generated, doors added
Reputation case study
Reviews acquired, star rating, review velocity, conversion lift
Google Ads case study
Cost per lead, ROAS, conversion rate, total revenue
THE CLIENT
The Client
Dawson Property Management is a full-service residential property management company based in Charlotte, North Carolina. Founded in 2011 by Derek Dawson.
The company manages single-family homes across the Charlotte metropolitan area and surrounding communities. Despite a decade of strong word-of-mouth growth, Dawson had struggled to translate their offline reputation into online visibility. Several previous agency engagements had failed to deliver meaningful results.
Google Ads
SEO
ConsultingThe Challenge
When Dawson came to Upkeep, they had only 7 Google reviews despite over a decade in business. Property owners researching management companies in Charlotte were consistently choosing competitors with stronger online reviews, even competitors with significantly less industry experience. Dawson's lead pipeline had stalled, with most new business coming from referrals rather than online discovery. They needed to close the gap between their offline reputation and their online visibility.
The Result
From 7 reviews to market leader in 6 months
Within 6 months, Dawson Property Management had become the highest-rated property management company in Charlotte. Their Google review count grew from 7 to 165, with an average rating of 4.8 stars. They now appear in the top 3 of the local map pack for all primary buyer-intent keywords. Lead volume from organic search increased by 240%, and Dawson has become selective about which new clients they take on.
Organic lead volume growth · month over month
Map pack positions · primary keywords
Property management Charlotte NC
Local map pack · position 1
Property managers near me
Local map pack · position 2
Rental property management Charlotte
Local map pack · position 1
Best property management company
Local map pack · position 3
USER FEEDBACK
Client's Word
Lead volume bar chart — month-over-month organic lead growth from baseline to 340 (the 240% increase).
"I started working with Upkeep Media at the beginning of the year and I could not be more impressed with their services. They have exceeded my expectations and are a valuable resource for my business. The improvements to my website and Google ranking have improved dramatically. I am very pleased to be working with a great marketing partner."
Lissany Orellana Kelly
Income Realty Corporation
HOW IT WORKS
Your Path to Predictable Growth
Audited the existing review profile across Google, Yelp, and Facebook
Implemented our automated review request system tied to lease signings and maintenance close-outs
Built a sentiment-based review routing flow that directed satisfied owners and tenants to public review platforms
Trained Dawson's team on a 24-hour review response protocol for all incoming reviews
Optimized the Google Business Profile to maximize visibility in the Charlotte map pack
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
Read More Case Studies
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google AdsSEOConsultingSGI Property Management
Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.