95 More Doors, 10 to 15 Quality Leads Monthly: How Upkeep Media Helped BHB Unlock Organic Growth
BHB Real Estate Group partnered with Upkeep Media and grew by 95 new doors in 16 months.
Portfolio Growth
BHB grew from 225 to 320 doors in 16 Months
Website Lead Generation
website lead flow went from 0 to 10-15 quality leads per month
Search Visibility
250% increase in keywords on the 1st page of Google
THE CLIENT
The Client
BHB Real Estate Group is a full-service residential property management company based in Indianapolis, IN.
BHB Real Estate Group had the experience. They had the local credibility. They had the operational depth. What they did not yet have was a website that worked as hard as the business itself. When BHB partnered with Upkeep Media in June 2024, the company managed 225 doors and generated basically no meaningful website leads. By October 2025, BHB had grown to 320 doors and was receiving 10 to 15 quality leads per month through calls and submissions. The transformation was not just more visibility. It was that BHB’s website became a functional part of the sales process.
SEO
ConsultingThe Challenge
For an experienced company like BHB, the problem wasn’t market experience. It was that BHB’s website wasn’t generating the quality leads their business was capable of attracting. BHB already had the kind of substance most property owners want to see, but that alone wasn’t producing meaningful lead flow online. With no leads coming in through the website, BHB’s digital presence was underperforming in one of the ways that matters most: it was not reliably moving qualified owners from interest to inquiry. Larry Tracy joined us on the Upkeep Media PM Podcast, and he delved into how this challenge was made even more frustrating by his prior experience with SEO providers. As he explained, “I spent many years getting proposals from companies that could do SEO... but they never had any skin in the game.
The Result
95 New Doors Under Management in 16 Months
BHB Real Estate Group had the experience. They had the local credibility. They had the operational depth. What they did not yet have was a website that worked as hard as the business itself. When BHB partnered with Upkeep Media in June 2024, the company managed 225 doors and generated basically no meaningful website leads. By October 2025, BHB had grown to 320 doors and was receiving 10 to 15 quality leads per month through calls and submissions. The transformation was not just more visibility. It was that BHB’s website became a functional part of the sales process.
Organic lead volume growth · month over month
Google search results positions · primary keywords
property management Indianapolis IN
Google search results · position 1
property management Indianapolis
Google search results · position 4
Indianapolis property management
Google search results · position 3
Client's Word
I spent many years getting proposals from companies that could do SEO... but they never had any skin in the game. From a marketing sales standpoint, Upkeep has been unbelievable.
Larry Tracy
BHB Real Estate Group
HOW IT WORKS
Your Path to Predictable Growth
Strengthened BHB’s digital foundation to support lead generation
Optimized key pages to create a clearer path toward inquiry
Expanded visibility for high-intent property management searches
Focused on attracting better-fit owners, not just more traffic
Turned stronger search visibility into 10 to 15 quality leads per month
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
Read More Case Studies
McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google Ads
SEOConsultingSGI Property Management
Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.