5x More Leads: How Astoria Charm Built a Consistent Inbound Pipeline with SEO
In 18 months, Astoria Charm grew from 400 to 450 doors under management.
Portfolio Growth
Portfolio grew from 400 to 450 doors in 18 Months
Reputation Management
Online reviews increased from 14 to 134 and Average rating improved from 4.1 to 4.8
Lead Generation
Monthly leads increased from 2 to 10 (5x growth)
THE CLIENT
The Client
Astoria Charm is a full-service residential property management company based in Baltimore, MD.
When Astoria Charm partnered with Upkeep Media, they were managing approximately 400 doors. However, lead flow was slow, making it difficult to scale. With just a handful of monthly leads and minimal online visibility, growth depended heavily on referrals and outbound efforts. Upkeep Media implemented a focused organic growth strategy that significantly improved Astoria Charm’s visibility, credibility, and lead flow. This approach set the foundation for consistent, sustainable growth.
Reputation Management
ConsultingThe Challenge
Astoria Charm was operating with a strong reputation and top-knotch services, but their online presence did not reflect the quality of their business. At the start of the partnership: inbound leads were limited to approximately 2 per month online visibility was minimal review presence was underdeveloped (14 total reviews) This created a common challenge for growing property management companies: Without strong visibility and credibility online, they were struggling to consistently attract new clients. Astoria Charm needed a strategy that would: increase discoverability in search, build trust with prospective owners, and create a more reliable pipeline of inbound leads
The Result
From 400 to 450 doors in 18 months
When Astoria Charm partnered with Upkeep Media, they were managing approximately 400 doors. However, lead flow was slow, making it difficult to scale. With just a handful of monthly leads and minimal online visibility, growth depended heavily on referrals and outbound efforts. Upkeep Media implemented a focused organic growth strategy that significantly improved Astoria Charm’s visibility, credibility, and lead flow. This approach set the foundation for consistent, sustainable growth.
Organic lead volume growth · month over month
Google search results positions · primary keywords
property management Baltimore MD
Google search results · position 1
property management companies Baltimore MD
Google search results · position 1
property management Baltimore
Google search results · position 2
property management companies Baltimore
Google search results · position 2
USER FEEDBACK
Client's Word
Astoria Charm
Astoria Charm Property Management
HOW IT WORKS
Your Path to Predictable Growth
Improved Astoria Charm’s visibility for high-intent property management searches
Optimized core service pages and strengthened overall site relevance
Built trust through reputation management and review generation
Created a consistent SEO system designed to compound over time
Turned stronger visibility into growth, increasing leads from 2 to 10 per month
HOW IT WORKS
Your Path to Predictable Growth
CASE STUDY
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McCaw Property Management
From invisible online to the #1 ranked PM company in their market.
Google Ads
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Dominating local search in three markets simultaneously.
Google AdsSEOWebsiteEastbay Property Management
300 doors added since launching Upkeep Media campaigns.
SEO + ContentOrganic TrafficLead GenIncome Realty Corporation
Five years of growth driven by a consistent PM marketing strategy.
PPCSEORetention
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.
Want Results Like These?
Get a free growth plan and find out exactly how we would approach the same kind of growth for your property management company.