162 • 12 Months

Archer Management Group added 162 New Properties in 12 Months.

Archer Management Group Added an Average of 13.5 New Properties per Month

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Property Management
Southern California
12 Months
162 New Properties
Yardi Logo
Rent Manager Logo
Real Page Logo
Propertyware Logo
SimplifyEM Logo
Yardi Logo
Rent Manager Logo
Real Page Logo
Propertyware Logo
SimplifyEM Logo
Yardi Logo
Rent Manager Logo
Real Page Logo
Propertyware Logo
SimplifyEM Logo
Yardi Logo
Rent Manager Logo
Real Page Logo
Propertyware Logo
SimplifyEM Logo
Yardi Logo
Rent Manager Logo
Real Page Logo
Propertyware Logo
SimplifyEM Logo
Yardi Logo
Rent Manager Logo
Real Page Logo
Propertyware Logo
SimplifyEM Logo

Organic Growth

162 New Properties in 12 Months

Search Visibility

Best year yet during a difficult California market

Reputation Management

Generated new Google reviews to strengthen trust and conversion

THE CLIENT

The Client

Dawson Property Management website screenshot on laptop
Dawson Property Management logo

Archer Management Group is a full-service residential property management company that serves Southern California.

Archer Management Group wanted to grow but was not getting enough leads to reach its goals, and the cost of acquiring leads through Google Ads had become too high in an increasingly competitive Southern California market.

See All Case Studies
Archer Property Management website screenshot
Archer Property Management logo
Rating
Generated new Google reviews to strengthen trust and conversion
Consulting
162 New Properties in 12 Months
Consulting
66+ New Doors (added in 12 months)

The Challenge

Archer Management Group already had a great website, strong reviews, and quality service, but they needed a scalable lead channel they could control and grow over time instead of relying on third-party leads and expensive paid ads.

The Result

162 new properties in 12 months

Upkeep Media implemented a long-term SEO strategy after conducting onsite and technical SEO audits, keyword research, and competitor content gap analysis. The campaign focused on content creation for rental property owners and investors, link building to increase authority, and generating new Google reviews so website visitors felt more comfortable reaching out. The campaign helped Archer add 162 new properties in 12 months and gave them their best year yet despite a competitive local market, and strong incentives for owners to sell instead of keep rental properties.

162New Doors
Under Management
168.93%
Increase in Organic Traffic
Client Leads
Review
ROI
110+Client Leads
35+
Google Review
3.9xROI

Organic lead volume growth · month over month

Map pack positions · primary keywords

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Local map pack · position 1

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Local map pack · position 1

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Organic results · position 3

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Organic results · position 3

Client's Word

Upkeep Media has been monumental for our company during a difficult market.

Upkeep Media has been monumental for our company during a difficult market in Southern California.

Kelly Archer

Archer Management Group

HOW IT WORKS

Your Path to Predictable Growth

1

SEO
Ads
Web
2

SEO90 Days
Ads90 Days
Web90 Days
Content90 Days
3

Launching in 30 Days
29
:
12h
:
30m
:
50s
4

35+Google Review
110+Client Leads
3.9xROI
5

Google SERP mockup showing top local map pack rankings

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McCaw Property Management website screenshot
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SGI Property Management website screenshot
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Eastbay Property Management website screenshot
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